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With Sky as an early mover and the BBC i Player and Virgin Media as ambitious followers, the United Kingdom is the most developed and innovative EPG market to date, with 96% of viewers having frequently used an EPG in 2010.
Inview Technology is one of the UK's largest and oldest EPG producers, dating back to 1996 and currently in partnership with Humax and Skyworth.
A more modern form of the EPG, associated with both television and radio broadcasting, is the interactive [electronic] program guide (IPG, though often referred to as EPG).
An IPG allows television viewers and radio listeners to navigate scheduling information menus interactively, selecting and discovering programming by time, title, channel or genre using an input device such as a keypad, computer keyboard or television remote control.
In France, IPTV is the main driver of EPG developments.
In contrast to many other European countries, Germany lags behind, due to a relatively slow digitization process and the minor role of pay television in that country.
Scandinavia also is a highly innovative EPG market.
Some guides also feature backward scrolling to promote their catch up content. Non-interactive electronic program guides (sometimes known as "navigation software") are typically available for television and radio, and consist of a digitally displayed, non-interactive menu of program scheduling information shown by a cable or satellite television provider to its viewers on a dedicated channel.
This unit also had a single button recording function, and controlled VCRs via an infrared output (see ).
Available in North America, it was the first commercially available unit for home use that had a locally stored guide integrated with the receiver for single button viewing and taping. This patent concerned the implementation of a searchable electronic program guide – an interactive program guide (IPG).
Data used to populate an interactive EPG may be distributed over the Internet, either for a charge or free of charge, and implemented on equipment connected directly or through a computer to the Internet.
Television-based IPGs in conjunction with Programme Delivery Control (PDC) technology can also facilitate the selection of programs for recording with digital video recorders (DVRs), also known as personal video recorders (PVRs).